About e3 MSR West
e3 MSR West was founded in 1988 by four industry veterans, Rod Warembourg, Roger Ott, Don Atchison, and Brian Hillabush, who pooled their money together to buy the audiometric equipment distributor they worked for. After over a decade since opening, the owner at the time didn’t believe audiometric instruments was a lucrative industry, so he offered the business up to the foursome. They met at a local burger restaurant, threw their money into a hat, and agreed to buy it together.
At the time of the purchase, the company was split into two separate entities: MSR West and MSR Northwest. Roger Ott and Brian Hillabush managed MSR Northwest and were responsible for supporting customers in Washington state, Oregon, and Idaho. On the other hand, Rod Warembourg and Don Atchison oversaw MSR West, covering the states of Colorado, Nevada, Utah, New Mexico, and Arizona.
After a few years, they sold enough equipment and service to fully pay off the previous owner and expand into Wyoming and Montana.